The Magic Key Portal Migration

As a content designer, I supported the migration of all Magic Key content from HTML5 templates into the Disneyland app’s native environment. The goal was to improve performance, align with updated design systems, and deliver a more seamless, intuitive in-app experience for Magic Key holders.

The Challenges

Limited Flexibility of Native Components

The app’s native design system wasn’t originally built to handle large volumes of copy, requiring thoughtful content prioritization and simplification to preserve clarity and usability.

Content Overload and Duplication

Over time, repeated updates had created bloated content with redundancies. We needed to reduce repetition without losing critical details guests relied on.

Pass Comparison Complexity

Clearly showing similarities and differences across the four Magic Key pass types in a small-screen, scroll-limited environment required creative structuring and interaction design collaboration.

Goals & Metrics

Migrate Magic Key content into the Disneyland native app without loss of critical guest information.
Simplify and streamline content to fit within native design limitations while maintaining clarity.
Enhance readability and maintain a consistent user journey.
Enable intuitive comparison of Magic Key pass types through improved layout and information hierarchy.
Improve in-app engagement metrics such as scroll depth and module click-through rates.
Support long-term content scalability by aligning with native app design systems.
Ensure the content aligns with Disney’s tone, supports guest decision-making, and delivers value quickly.
Reduce content duplication