Napa Rose
As a Senior Content Designer, I was responsible for recommending a new strategy for this prestigious restaurant's web page. I gathered site data, developed a new web strategy, recommended illustrations, benchmarked Michelin-starred hotels, and delivered a custom web template that addressed stakeholder needs.
The Challenges
Single-Page Constraint
Napa Rose expressed interest in having a standalone, multi-page website; however, its digital presence is required to remain within the Disneyland website ecosystem.
Template Restriction
Our web templates didn't meet the requirements for Napa Rose's complex and constantly changing menus, and was lacking in illustration, which is a crucial element for this project.
Restaurant Under Renovation
As the restaurant is ongoing a full renovation, we could not include any pictures of the restaurant itself.
Goals & Metrics
I worked with a team of product designers, I was responsible for conducting competitive research, benchmarking, and gathering Data with Content Square.
The objectives were to
-
Make it easier for guests to find and book dining reservations.
-
Improve the discoverability of menus
-
Emphasize on the the seasonality of the menu and fresh products.
-
Dedicate more space to mention Chefs Sutton and the Team
-
Our KPIs: Track page impression, desktop and mobile traffic as well as dining reservations.